How to Rank on Google as a Photographer

Article by Frederik Trovatten

Photographer, filmmaker and founder of Underexposed. Before making photography my main focus, I spent more than 17 years working in digital marketing and search, including work for some of the world’s largest investment banks, Volvo, Experian and PIRATE.COM.

Last updated: August 2026

Every day, people type some version of the same request into Google.

• “Wedding photographer Copenhagen.”
• “Portrait photographer near me.”
• “Event photographer London.”
• “Commercial photographer Mexico City.”
• “Corporate headshots in Paris.”

According to Ahrefs, roughly 70,000 people search for “wedding photographer” every month. Around 20,000 search for “portrait photographer.”

Another 10,000 search for “event photographer.” Thousands more search for commercial photographers, headshot photographers and specific photography services near them.

These are not photographers looking for inspiration. They are potential clients looking to hire someone.

If your website does not appear on Google’s first page, it effectively does not exist to them.

Rank first for the right search, and that position can become one of the most valuable parts of your business. For a wedding photographer in the right market, ranking first for “wedding photographer [city]” could keep the calendar busy for most of the year.

That is what photography SEO is really about.

It is not about repeating “photographer” or hiding keywords at the bottom of your website. It helps Google understand who you are, what you photograph, where you work, and why the page answers a particular search.

The basic process is straightforward:

• Find out what your ideal clients search for
• Create one strong page that answers each important search
• Show relevant work and evidence of your experience
• Make your images and pages easy for Google to understand
• Build trust through reviews, links, publications and real projects
• Measure which searches produce enquiries

Google’s guidance follows the same principle: create useful, people-first content, organise the site clearly, and use the words people search for where they help describe the page.

Why Google Search Is Different From Social Media

Not all attention has the same value.

Someone may see your photograph on Instagram, admire it for three seconds, and keep scrolling. They might follow you or save the post without needing a photographer today.

Cold outreach works differently: you find a brand, editor, or agency that might need your work and introduce yourself. It can open doors, but you’re working on their schedule, not yours.

Search reverses that relationship.

Someone searching for “commercial photographer Stockholm” already knows what they need. They are looking for a photographer who can solve it.

You are not interrupting them.

You are answering them.

A small number of relevant searches can be worth more than thousands of passive social media views.

The goal is not maximum traffic. It is to appear when the right person wants the work you want to shoot.

A camera review might attract 10,000 visitors who will never hire you.

A commercial photography page might attract 100 visitors and produce three valuable enquiries.

Traffic is not the objective. Relevant attention is.

What Photography SEO Actually Involves

Search optimisation is not one trick. It connects your website with your wider online presence.

Relevance

Your page must match what the person is looking for.

Someone searching for a wedding photographer should reach a wedding page, not a vague homepage split between weddings, street photography, architecture, and camera reviews.

Clarity

The page needs enough context for Google and the client to understand the offer.

A silent gallery may look beautiful, but it leaves basic questions unanswered:

• Is this commissioned work or a personal project?
• Where was it photographed?
• Does the photographer accept similar assignments?
• Who was the client?
• What service is being offered?
• How can someone make an enquiry?

Trust

The page needs evidence.

That evidence can include:

• Relevant photographs
• Recognised clients
• Testimonials
• Google reviews
• Detailed case studies
• Publications
• Awards
• Exhibitions
• A clear author biography
• Links from credible websites

Accessibility

Google must be able to find and process the page.

A strong service page cannot rank if it is marked noindex, hidden behind broken JavaScript, or disconnected from the rest of the site.

Good optimisation connects all four areas. The page must be relevant, clear, credible and accessible.

Part 1: Relevance

Photography SEO Starts With the Work You Want

The keyword with the most searches is not always the best one.

The best keyword is the one most closely connected to an assignment you want.

A broad search such as “photography” tells you very little. It could mean a definition, a school, famous images, camera advice, or the history of the medium.

A search such as “corporate headshot photographer Copenhagen” is different.

They know the service and the location.

They are probably comparing photographers.

Start with the assignment, not the keyword tool

Ask yourself four questions:

• What kind of photography do I want to be hired for?
• Who normally pays for that work?
• Where does the assignment take place?
• What would that client type into Google?

This usually produces a simple pattern:

[Photography service] + [location]

Examples include:

• Wedding photographer Copenhagen
• Portrait photographer London
• Event photographer Berlin
• Commercial photographer Stockholm
• Headshot photographer Paris
• Product photographer Amsterdam
• Restaurant photographer Barcelona
• Corporate photographer Oslo
• Documentary photographer Mexico City
• Fashion photographer Milan

These phrases may attract fewer searches, but the intent is much stronger.

One relevant visitor from an advertising agency can be worth more than thousands looking for general photography advice.

Add a style or specialisation when clients use it

Some people search by style, subject or industry:

• Candid wedding photographer
• Documentary wedding photographer
• Editorial portrait photographer
• Natural-light portrait photographer
• Lifestyle commercial photographer
• Corporate event photographer
• Personal branding photographer
• Hotel and hospitality photographer
• Food photographer for restaurants
• Black-and-white documentary photographer

Use language your clients understand.

You may describe your work differently from the people who hire you.

A photographer might write:

Observational, human-centred visual storytelling.

A client may search:

Candid brand photographer.

Use both. One describes your creative approach.

The other makes the service clear.

Target the questions clients ask before booking

Not every valuable search includes the word “photographer.”

A potential client may first ask:

• How much does a wedding photographer cost?
• What should I wear for a corporate headshot?
• How long does a commercial photo shoot take?
• How do photography usage rights work?
• How many photographs does a company website need?
• How do I prepare employees for a corporate portrait day?
• What is included in commercial photography pricing?
• Where are the best portrait locations in Copenhagen?

These are informational searches, but they can still lead to paid work.

Someone asking what to wear for a corporate portrait may be days away from booking a photographer.

A useful article answers the question and introduces your experience and services.

Use Ahrefs to compare opportunities

Use a keyword tool to compare:

• Estimated monthly search volume
• Ranking difficulty
• Search intent
• Related searches
• Questions
• The pages already ranking
• The wider traffic potential of the topic

Do not choose a keyword from the numbers alone.

Open the search results and see what Google shows.

Are the results service pages, directories, articles, map listings or image galleries?

The results show what kind of page Google thinks the searcher wants.

If the results are mostly local photographers, create a strong service page.

If the results are educational guides, write a useful article.

If the results are individual photography projects, create a detailed project page.

Keyword research shows you how clients describe what they need and what kind of answer they expect.

One Page Should Have One Clear Job

A common mistake is asking one page to rank for everything.

The homepage may attempt to target:

• Weddings
• Portraits
• Events
• Commercial campaigns
• Travel
• Street photography
• Copenhagen
• London
• Mexico City

The result says little about any one service.

Google ranks individual URLs for particular searches while also using wider information from the site.

Each important service normally deserves its own useful page.

A commercial photographer’s website might include:

• Home
• Commercial photography
• Portrait photography
• Editorial photography
• Corporate headshots
• Selected projects
• About
• Guides
• Contact

A wedding photographer will need a different structure:

• Home
• Wedding photography
• Elopements
• Pricing
• Selected weddings
• Venue guides
• About
• Contact

The structure should reflect the actual business.

Google recommends a logical site, descriptive URLs, and links that show visitors and search engines how the pages relate.

One intention does not mean one exact phrase

These searches express almost the same need:

• Wedding photographer Copenhagen
• Copenhagen wedding photographer
• Wedding photography Copenhagen
• Candid wedding photographer Copenhagen

You do not need four nearly identical pages.

One substantial page can cover those variations naturally.

Create another page only when the service or intention changes.

Wedding photography, corporate headshots, and commercial campaigns need separate pages because the clients, questions, processes, and evidence differ.

Do not create empty city pages

It is tempting to publish 100 identical pages and change only the city name:

• Wedding photographer Copenhagen
• Wedding photographer Aarhus
• Wedding photographer Odense
• Wedding photographer Aalborg

That is not a useful location strategy.

Create a city page only when you serve the area and can add something specific:

• Relevant projects
• Local venues
• Client examples
• Travel information
• Knowledge of the location
• Testimonials from that market
• Useful advice for clients there

A page with nothing but a changed city name offers little value.

A service page should be useful before it feels optimised.

Its job is to help a client decide whether you are the right photographer.

Write a clear page title

A commercial photography page might use:

Commercial Photographer in Copenhagen | Frederik Trovatten

A wedding page might use:

Candid Wedding Photographer in Copenhagen | Name

Google uses several sources to create the clickable title in search results, but the page’s <title> remains a clear description of its subject. Keep it concise and descriptive so people can see why the result is relevant.

Do not use:

• Home
• Portfolio
• Photography

These titles say almost nothing.

Use one clear H1

The visible H1 can sound slightly more natural:

Commercial Photography for Brands and Agencies

or:

Documentary Wedding Photography in Copenhagen

The title and H1 do not need to match word for word.

They should describe the same page.

State the offer immediately

Do not open with:

I capture authentic moments that last forever.

That could describe almost any photographer.

Write:

I create commercial photography for brands, agencies and organisations in Copenhagen and internationally, with a focus on real people, culture and natural moments.

The second version tells the client what you do, who you work with, and where you work.

Part 2: Clarity

Show relevant work

The photographs should match the service.

Show commercial assignments on a commercial page.

Show corporate portraits on a headshot page.

Do not lead a wedding page with a street photograph just because it is a favourite.

Relevance matters more than showing everything.

Answer the questions a serious client will have

A strong page might answer:

• Do you travel?
• Can you manage casting?
• Do you work with agencies?
• Can you photograph real employees or customers?
• Do you provide usage licences?
• How quickly do you deliver?
• Can you work across several locations?
• What information do you need for a quote?

These answers help the client.

They also introduce relevant language without stuffing the page with keywords.

End with a specific CTA

Do not make the visitor search for a way to contact you.

Use a direct next step:

• Discuss a commercial photography project
• Check availability for your wedding
• Get a quote for corporate headshots

A specific CTA says more than “Learn more.”

Write a useful meta description

A meta description could read:

Commercial photography for brands and agencies in Copenhagen and internationally. View selected campaigns and discuss your next production.

Google may use your description, or choose page copy that better matches the search.

Write a concise reason to click, not a collection of keywords.

Use Internal Links to Show What Matters

Internal links connect pages within your own website.

They guide visitors to related work and show Google how your pages connect.

Examples include:

• A guide to preparing for a branding shoot linking to your brand photography service
• A Coca-Cola case study linking to your commercial photography page
• An About page linking to your strongest projects
• A venue guide linking to your wedding photography service
• A corporate portrait article linking to your headshot page

Use descriptive link text.

Better:

See my Day of the Dead photography project

Worse:

Click here

Descriptive link text tells the reader what comes next.

Create a clear path through the site

A useful structure might look like this:

Homepage → Service page → Relevant project → Contact

An article can support the same journey:

Educational article → Service page → Case study → Enquiry

Not every page needs to link to everything.

Link where the relationship is genuinely useful.

Link to your most important commercial pages from the homepage, navigation, relevant projects, and related articles.

Do not bury them five levels deep.

Part 3: Trust

Add proof

Use specific evidence:

• Client names
• Recognisable campaigns
• Testimonials
• Publications
• Awards
• Project descriptions
• Locations
• Deliverables
• Links to case studies

If you say “trusted by leading brands,” name the brands.

If you say “award-winning,” name the award.

Specific evidence is more convincing than promotional language.

Turn Portfolio Projects Into Searchable Pages

Most photographers keep all their work in one or two galleries.

That may look clean, but it wastes a search opportunity.

Every substantial project contains specific information:

• A subject
• A client
• A location
• An industry
• A visual style
• A problem
• A production method
• A story

Any one of those details could match a client search.

I experienced this through my Day of the Dead photography.

I photographed the Day of the Dead project with a Fuji camera.

Instead of leaving the photographs in a general portfolio, I built a project page about the festival, its cultural context, and the story behind the images.

The page began appearing in search.

A music label later found the work while looking for a photographer with a specific Day of the Dead aesthetic.

They commissioned me to photograph an album cover.

That assignment came directly from the search result.

That is what a good project page can do.

What to include on a project page

A substantial case study can contain:

• A clear project title
• A short introduction
• The client or subject
• The location and date
• The purpose of the assignment
• Your photographic approach
• Production challenges
• Selected photographs
• Credits and collaborators
• Deliverables or usage
• A related service link
• A contact CTA

Not every casual photo walk needs a 1,500-word case study.

Choose projects that show work you want more of or cover subjects people search for.

Write from experience

Generic content has become extremely easy to produce.

First-hand experience is harder to copy.

Do not simply write:

Communication is important during a commercial shoot.

Explain what happened:

During a 21-day Coca-Cola production in Mexico City, we had to photograph real people in public spaces while coordinating releases, production requirements and a large volume of final images.

The second version shows experience, context, and proof.

It gives the reader something they will not find in 100 generic marketing articles.

Build Authority Beyond Your Own Website

Two photographers may have equally useful pages but very different evidence across the web.

Relevant links and mentions can come from:

• Client websites
• Advertising agency case studies
• Magazine features
• News articles
• Museum and gallery pages
• Interviews
• Podcasts
• Competition results
• Venue supplier pages
• Cultural organisations
• Photography associations
• Equipment-brand features

When a client publishes your work, ask for an accurate credit and a link to your site.

If an article names you without linking, ask politely for a link.

Do not buy hundreds of links from unrelated websites.

One relevant link from a client, publication, museum or recognised organisation is more meaningful than 500 links from anonymous directories. Putting time into useful pages, client proof and relevant links is a much better investment than entering most photography competitions.

Publicity and search reinforce each other

A strong photography project can attract press.

The press can link to the project.

Those links make the project easier to discover.

More people then see the work, which can lead to further coverage and commissions.

Public relations, portfolio development, and search are not unrelated activities.

They can support each other.

I also have a guide to using Reddit as a photographer.

Make Authorship and Experience Obvious

Make it obvious who wrote the article and why that person is qualified.

Every substantial guide should show:

• A visible byline
• A link to the author’s About page
• A publication or updated date
• First-hand examples
• Clear sources for external claims
• Evidence of relevant experience
• An author biography

This article should say Article by Frederik Trovatten, with my name linked to a detailed About page.

The full background is in the About the Author section below.

Do not repeat a long credentials paragraph on every page.

Make the author identifiable and the experience verifiable.

Google’s guidance encourages clear authorship and first-hand experience.

Article markup can identify the author as a person and link to the page that identifies them.

Use Article structured data

Use Article or BlogPosting structured data for this guide:

• headline
• description
• image
• datePublished
• dateModified
• author
• publisher
• The canonical page URL

The author should be identified as:

• @type: Person
• name: Frederik Trovatten
• url: your About page

Use the same author identity across the website.

Structured data does not guarantee a special search result.

It gives Google explicit information about the page and its author.

Ask clients for reviews

After a successful assignment, send the client a direct review link.

Do not write the review or reward a positive rating.

Ask for an honest account of their experience.

Reply naturally.

A useful response might say:

Thank you, Anna. I enjoyed photographing the leadership team and creating the new corporate portraits for the Copenhagen office.

The reply adds context without becoming a list of keywords.

Part 4: Accessibility

Image SEO for Photographers

Images draw people to a photography website, but they are often its largest and least explained elements.

Google can analyse the image, while filenames, alt text, nearby copy, captions, and the page add context.

Rename important image files

Instead of:

DSCF4837.jpg

Use:

coca-cola-street-campaign-mexico-city.webp

The filename should describe the image.

Do not turn it into:

best-commercial-photographer-copenhagen-brand-photography-advertising.jpg

That is not useful to anyone.

You do not need to rename every image. Start with:

• Homepage photographs
• Service-page images
• Project-page hero images
• Images connected to valuable searches
• Photographs already receiving impressions

Write alt text for people first

Alt text describes the image for people using screen readers.

It also gives search engines useful context.

Bad alt text:

Photographer commercial photographer best photographer Copenhagen photography.

Better alt text:

Two friends sharing tacos beside a red Coca-Cola crate in Mexico City.

The second version describes what is actually visible.

Do not begin with “image of” or “photograph of.” The screen reader already identifies an image.

Decorative images can use empty alt text. Give important portfolio images concise, accurate descriptions.

Place images near relevant text

A photograph gains context when it appears beside a heading and paragraph explaining:

• The project
• The client
• The location
• The subject
• Your role

Put the same image in an unexplained slideshow, and it tells Google and the client much less.

Add a caption when it provides useful information, not another place for a keyword.

Keep image quality high without uploading enormous files

Do not put the full 40-megapixel file on the page.

Use responsive sizes so a phone does not download the same file as a large desktop monitor.

WebP and AVIF can reduce file sizes while retaining strong visual quality.

Google recommends standard HTML image elements, responsive versions, and a balance between image quality and loading performance. CSS background images are not indexed like images embedded through standard HTML elements.

For important portfolio photographs:

• Use a normal <img> element
• Include width and height
• Supply responsive sizes
• Keep a valid src fallback
• Lazy-load images farther down the page
• Do not lazy-load the main image at the top
• Compress files carefully
• Check sharpness on mobile and desktop

Consider image licensing metadata

If you license work, IPTC metadata or image structured data can identify the creator, credit information, and licensing page.

Google can use this information in Google Images and may show licensing details. It is not a shortcut to higher rankings, but it makes ownership and usage information clearer.

Technical Photography SEO: Make Sure Google Can Access the Site

Technical SEO sounds intimidating, but the goal is simple.

Google must be able to find, load, understand and index the page.

Check these foundations:

• The website uses HTTPS
• Google Search Console is connected
• An XML sitemap exists
• Important pages are included in the sitemap
• Important pages are not marked noindex
• Each page has one canonical URL
• Old URLs redirect to the closest relevant new page
• Internal links do not lead to missing pages
• Images load correctly
• Important content appears on mobile
• Galleries can be crawled
• The page loads at a reasonable speed
• Important text is available in the rendered page

Be careful during a redesign or migration

A website redesign can damage existing rankings when:

• URLs change without redirects
• Old pages disappear
• Canonical tags point to the wrong URLs
• The staging website remains marked noindex
• Image paths break
• Internal links still use old addresses
• The homepage exists under several competing URLs

A better-looking website can still lose years of accumulated search value.

Before you change a URL, check whether it receives traffic, links, or impressions.

If the page must move, redirect it permanently to the closest equivalent page.

Do not ruin the portfolio to chase a perfect speed score

Photography websites carry large visual files. They will rarely be as light as a text-only blog.

That does not mean they need to be slow.

Prioritise:

• Correct image dimensions
• Responsive files
• Efficient formats
• Limited third-party scripts
• Fast loading for the main image
• Stable image dimensions
• Lazy-loading below-the-fold galleries

The objective is a fast, stable experience with photographs that still look good.

Do not damage the work just to improve a number in a testing tool.

Start With Google Business Profile

If you serve a particular city or region, Google Business Profile is often a practical place to begin.

A complete profile can appear in Search and Maps when someone looks for a photographer nearby.

You’re generally eligible if clients can visit your location, or if you travel to them. Google just wants the profile to reflect the real business: accurate name, address or service area, and category.

Complete the profile with:

• Your genuine business name
• The most accurate primary category
• Relevant secondary categories
• Your website
• A working telephone number
• Your real address or service area
• Accurate opening hours
• Individual photography services
• A clear business description
• Strong, recent photographs
• Reviews from real clients

Do not rename your business:

Frederik Trovatten Best Commercial Photographer Copenhagen Denmark

That is not a business name. It is a list of keywords.

Use the real name by which your business is known.

Use a real location

Do not use a fake studio or virtual office just to look closer to the city centre.

If you work from home and travel to clients, use a service-area profile and hide your residential address.

If clients visit your studio, make sure the address, signage, and opening hours are accurate.

Google prohibits an unstaffed virtual office as a business location.

Understand local rankings

Google describes local rankings through three broad factors:

• Relevance
• Distance
• Prominence

Relevance measures how well the profile matches the search.

Distance reflects how close the business is to the searcher.

Prominence reflects how recognised the business appears through links, reviews, and wider recognition.

You cannot optimise away distance.

Adding 50 cities does not make you local to all 50. Represent the business accurately, then strengthen its relevance and reputation.

Photography SEO and AI Search

People no longer find websites only through traditional search results.

Google now includes generative search features, while people increasingly ask AI tools for recommendations, explanations, and lists of photographers.

You do not need a separate set of tricks.

Google says the same foundations still matter for its AI search features:

• Useful and original content
• Clear technical structure
• Crawlable pages
• First-hand expertise
• Relevant images and video
• Accurate business information
• A good experience for the visitor

Google also warns against creating pages for every query variation just to manipulate rankings or AI responses.

Do not publish 500 near-identical pages because an AI tool generated 500 keyword variations.

Publish fewer, stronger pages with information only you can provide.

For photographers, that means:

• Connect your name to your work
• Publish substantial project pages
• Explain how assignments were produced
• Use consistent client, location and service information
• Answer real client questions
• Include accurate dates and credits
• Earn credible third-party mentions
• Keep important content accessible

A first-hand account of a 21-day campaign in Mexico City is more useful than another generic article with ten commercial photography tips.

Experience is the part competitors cannot easily reproduce.

Putting It Into Practice

Measure Enquiries, Not Just Traffic

Google Search Console shows:

• Which searches produce impressions
• Which pages appear in results
• How many people click
• Average ranking positions
• Whether pages have indexing problems
• Which pages are growing or declining

Review it regularly.

Look for:

• Service pages gaining impressions
• Queries approaching the first page
• Pages with impressions but few clicks
• Important pages that are not indexed
• Unexpected searches that reveal content opportunities
• Project pages attracting relevant visitors
• Drops after website changes

Do not judge success by total traffic alone.

A camera article may bring thousands of visits from photographers and no assignments.

A service page with 50 visits from companies looking for a commercial photographer may be far more valuable.

Track:

• Contact-form submissions
• Direct emails
• Calls
• Qualified enquiries
• Booked assignments
• Revenue connected to organic search

Ask new clients how they found you.

Analytics cannot always reconstruct the full journey.

Someone may find a project through Google, follow you on Instagram for three months, and then contact you directly.

How Long Does It Take to Rank?

There is no fixed timeline.

A technical problem can sometimes be corrected quickly.

A new service page in a competitive city may need several months to establish itself.

A specific project page may rank sooner because fewer pages answer the same search.

The timeline depends on:

• The competition
• Your location
• The age and history of the website
• Existing links and mentions
• The quality of the page
• The strength of competing pages
• Reviews
• Your Google Business Profile
• Technical problems
• How clearly the page matches the search

Search optimisation works more like infrastructure than advertising.

An advertisement stops when you stop paying.

A useful page can bring relevant people to your website for years.

It still needs maintenance and occasional updates.

A common mistake is publishing five rushed articles, seeing no immediate enquiries, and deciding the process does not work.

A 90-Day Photography SEO Plan

You do not need to rebuild your entire website in one weekend.

Days 1 to 14: Decide what you want to rank for

Choose the three to five services closest to the assignments you want.

For each service, identify:

• The ideal client
• The service
• The location
• The main search
• Related searches
• The page that should rank
• The evidence you can show

Connect Google Search Console and inspect what already receives impressions.

Review your Google Business Profile and correct inaccurate information.

Days 15 to 45: Build the commercial pages

Create or improve one strong page for each core service.

Work on:

• Page titles
• H1 headings
• Opening paragraphs
• Portfolio selections
• Project links
• Client evidence
• FAQs
• Image filenames
• Alt text
• Internal links
• Contact CTAs

Do not create ten unfinished pages at once.

Complete the most commercially important page first.

Days 46 to 75: Publish project case studies

Choose three assignments or personal projects tied to work you want.

Give each project its own page.

Explain:

• What the project was
• Where it happened
• Who it was for
• What problem you were solving
• How you approached it
• What made it difficult
• What you delivered
• What happened as a result

Link each project to the most relevant service page.

Days 76 to 90: Build trust and measure progress

Contact clients, agencies, publications, and organisations that already feature your work.

Ask for accurate credits and links where appropriate.

Request honest reviews from recent clients.

Use Search Console to check:

• Indexing
• Impressions
• New queries
• Click-through rates
• Pages beginning to rank

Then improve what is already showing signs of progress.

Conclusion: Great Photography Still Needs to Be Found

Great photography is the foundation.

Search optimisation cannot rescue weak work, a confusing offer, or a bad client experience.

Great work does not explain itself to Google.

It does not tell a client what you offer, where you work, which assignments you accept, or why they should trust you.

Your website has to do that job.

Create clear service pages.

Turn important projects into substantial case studies.

Use the language clients use.

Complete your Google Business Profile.

Give photographs useful context.

Build authority through real work, reviews, publications and relevant links.

Show exactly who created the content and why they are qualified to write it.

You do not need to manipulate Google.

You need to remove ambiguity.

The photographers appearing at the top are not always more talented. They are often simply easier to find, understand and trust.

Frequently Asked Questions About Photography SEO

What is photography SEO?

Photography SEO makes your website and online presence easier to find when potential clients search for the photography you offer. It covers the page, the images, the site structure, and the signals that show your experience.

How do I get my photography business to show up on Google?

Use an accurate Google Business Profile and create a useful page for each service you want clients to find. Show relevant work, keep contact details clear, keep the business information consistent, and see my guide to starting a photography business for the wider business side.

What are the best keywords for photographers?

The strongest keyword usually pairs the work you want with the place or specialisation a client would search. Choose the phrase closest to a real assignment, not the one with the highest search volume.

Does alt text help photographers rank on Google?

Yes, accurate alt text explains the photograph to screen readers and gives search engines context. Do not fill it with repeated photography keywords.

How long does SEO take for a photography website?

There is no fixed timeline. A technical fix may move quickly, while a new service page in a competitive city may need several months.

About the Author

Frederik Trovatten is a photographer, filmmaker and founder of Underexposed.

Before making photography his main focus, Frederik spent more than 17 years working in digital marketing and search, including work for some of the world’s largest investment banks, Volvo, Experian and PIRATE.COM.

His photography has been commissioned by Coca-Cola and Burger King, featured by National Geographic, recognised with three Gold Lions at Cannes Lions and licensed and exhibited by museums. He also runs a photography YouTube channel with more than 120,000 subscribers.